We
would like to take the opportunity to introduce our services,
we are creative designers
versatile in our background specializing in Internet
marketing campaigns. We hope this website
determines our abilities in offering a professional package.
The
way in which clients are perceived and identified in the market
place we see as of paramount importance. We cover a number of
disciplines offering forward thinking, fresh ideas with
creative solutions tailored to your specific needs. Bubbila
use the latest software and hardware, no expense is spared
when keeping up to date with the latest trends, we have the
highest level of expertise over graphic
design for print, advertising,
digital media, engineering, website
development and Internet
optimization campaigns.
You can be assured that the perception of your product or
service will be portrayed with imagination and flair. With
many years of combined experience we have exceptional
knowledge of this industry, we are a dedicated agency
increasing your awareness and profitability through marketing
solutions specializing in proven Internet
optimization techniques. We
are available in office hours Monday to Friday 9.00am to
5.30pm where we can be contacted in the studio on the details
to the right. We would be pleased to call in at your
convenience to discuss any potential projects which may have
need of our services for which
we would be happy to help. Below is our code of ethical
conduct for online marketing...
EVERYONE
WITH AN ONLINE PRESENCE: Companies
or self employed developers
want to drive traffic to their site. Whether we use Search
Engine Optimization (SEO),
e-mail marketing, online public
relations, advertising, social
networking or buzz tactics, we all want Internet
users to see our message and take action of some sort. Because
we are all vying for the attention of available Internet
traffic. While rules of engagement already exist, with regard
to legal requirements for e-mail (Can-SPAM) and online marketing
(search engine rules), they
don't necessarily prevent us from taking short-cuts that
involve crossing the lines of acceptable behavior. There are
speed limits on highways, but people still speed. There are
anti-discrimination laws, but people still discriminate. The
truth is that legislation doesn't necessarily change behavior.
A code of ethics won't necessarily change behavior either, but
it might cause people who straddle the line to consider their
actions in terms of social
responsibility and fair play, rather than complying to a set
of complex rules and regulations that are often complicated to
understand or misinterpreted. To that end, here is the
beginning of a Code of Ethics that online marketers
should consider:
My
Customer Determines Relevance: It is not my
role, as an online marketer, to
assume that my message is relevant to customers. Customers
will determine its relevance. I will not push my marketing
to customers online or in e-mail unless I have their
permission to do so. If anyone asks not to be contacted
anymore, I will immediately cease from doing so.
I
Will Not Deceive: I will not deceive Internet
users by misrepresenting my content, products or services
intentionally in order to drive traffic to my site or to
gather subscriptions to my e-mail list. I will honestly
represent my offerings in search
engines, e-mails, discussion boards, advertising,
press releases and social
networks.
I
Will Be Objective: I will not engage in self-promotional
tactics out of context when participating in online community
discussions or posting blog comments. I will provide
information about the products and services
that I represent only when applicable and in hopes that it
might add value to the discussion or when such information is
requested by members of the community.
I
Will Be Responsible: I will be responsible with my use
of technology to reach customers. I will not misuse technology
to manipulate search engines,
adversely affect my competition, send Spam, or drive traffic
in any other way to the websites
that I represent. My actions will have the customers' needs in
mind rather than my own desire to reach or influence them at
any cost.
I
Will Be Available: I will not hide behind anonymity in
my communication online. I will include contact information, a
reply-to address and any other information that recipients of
my message need if they require additional information or
should they have a question or complaint. An ethical code
might inspire marketers to be
more conscious of their duties and responsibilities as members
of the online community, rather than simply complying with the
letter of the law. Too often, we tend to rationalize
non-adherence to law - doing 64mph in a 60mph zone for
example. Likewise, legislation is complicated and often
difficult to access. How many marketers
have actually read the Can-SPAM Law? Do you know where to find
it? What about other legislation pertaining to Internet
Use and Conduct? A Code of Ethics deals with standards of
behavior rather than complex rules and regulations. It
encourages us to act responsibly and to be considerate of the
community we are participating in. And good, common sense
ethical consideration goes a long way - perhaps even further
than any law could ever hope to. |
